Look, I get it.
Blogging can seem so unprofessional. Why bother? And honestly, who has time?
(Other than a professional writer. I’ll just leave my biases right here, okay?)
And sure, we’ve all heard the rumours. Blogging is so 2008. The market is just saturated. There’s simply no more room. The internet’s full, go home.
But the truth is that even in 2017 blogging is essential.
Blogging allows you to build your reputation and credibility.
Blogging can seem unprofessional. But according to a report by Experian, customers consider blogs a reliable way to find out more about a product they’re thinking about buying.
And the best part is you tell the story, and that’s what makes you sound credible.
It’s proven to bring in leads.
Studies show that:
- 70% of customers learn about a company via articles rather than ads.
- 61% of US consumers have made a purchase based on a blog post.
- 78% of consumers believe that company blogs indicate an interest in building relationships – and this leads to repeat business.
- Marketers with a focus on blogs are 13x more likely to enjoy a positive ROI
It initiates conversation and the flow of opinions and ideas.
It’s all about engagement. Engaged followers are happy followers, and happy followers are much more likely to buy what you’re selling, particularly because, just by being there, they’ve already shown an interest.
It lets you get to know your audience.
Blogging is part of the social media landscape. The keyword there is ‘social’. It should be a conversation, not just you talking at your audience.
Conversations allow you to get to know your people, and all sorts of benefits come from that. Problem with your product? They’ll let you know. Is your message not quite right? They’ll help you refine it.
Not to mention all the insights you’ll get from Google Analytics.
It’s important for SEO.
Ah, yes. SEO. Well, studies show that
- Adding between 21 and 51 blog posts boosts traffic by ~30%
- 95% of business report better search results with a blog
- Companies with a blog have reported ~55% more website visits
- 71% of business bloggers report an increase in visibility in their industry
Bonus fact: A study way back in 2008 found that blog readers were loyal online shoppers.
And at the end of the day, that’s what this is all about, right? Selling your product.
Do you need help getting that blog started? What’s your biggest challenge? Let me know!